For Heidi Klum, life — especially on October 31 — is a runway.
The model and former “Project Runway” host is well-known for her blowout Halloween parties, which she has hosted since 2000.
Sporting iconic — and often absurd — costumes, like a ringworm, flesh-eating alien, or ape, the star will go all-out, using prosthetics and professional costume makeup to make a splash.
While it’s not clear what her costume will be this year, she has revealed at least one accessory that might make an appearance at the bash: UNICEF’s famous “little orange box.”
“YIPPPPIIIII!! Just in time for Halloween, the box is back!” Klum wrote in an Instagram caption yesterday. “Thank you, UNICEF USA, for all you do to support children around the world.”
“The box” in question is a 75-year-old tradition for UNICEF, which encourages advocates to “Trick-or-Treat for UNICEF,” going door-to-door soliciting donations with the organization’s signature orange collection boxes.
This year’s box has a refreshed design, hoping to build on the annual campaign’s nearly $200 million fundraising total as “the longest running youth engagement campaign in the United States,” per a press release from the nonprofit.
“The Trick-or-Treat for UNICEF box is a nostalgic emblem for children and families – mine included – representing a time when they meaningfully engaged in Halloween traditions and we couldn't be more excited to reintroduce it to U.S. audiences,” said Shelley Diamond, chief marketing officer at UNICEF USA.
“UNICEF's work is limitless, and Trick-or-Treat for UNICEF is an invitation to all supporters to join in our mission and do good along the way to support the world's most vulnerable children.”
Klum has long been a supporter of the organization and has endorsed UNICEF at earlier Halloween parties, similarly acting as a spokesperson for the Trick-or-Treat for UNICEF program in 2011.
With her mounting reputation as the “Queen of Halloween,” Klum’s dedication to the cause is making a comeback, as she once again promotes the fundraiser.
This year’s box will feature a QR code to UNICEF’s website, where participants can donate $5 through a “click-or-treat” online donation. From there, they can also learn more about UNICEF’s work in 190 countries and read stories from children around the world.
Anyone can order free donation boxes from UNICEF leading up to the big night. Large groups or organizations are also encouraged to host their own parties and fundraisers — though, it’s hard to imagine an event more extravagant than Klum’s.
“I am so thrilled to be a part of Trick-or-Treat for UNICEF and to officially announce, ‘The Box is Back!’” Klum said in a statement.
In a PSA video, she was joined by fellow “Project Runway” designers Erin Robertson and Kentaro Kameyama, as well as Ciara Chyanne and Jonny Cota from “Making the Cut.”
“[It] was so much fun, and now everyone can ‘add some meaning to their Halloweening’ and support UNICEF USA,” Klum added, “so that every child is healthy, educated, protected and respected.”
Header image courtesy of UNICEF USA
