Election day is swiftly approaching, and the race for president is nail bitingly close. As November 5 nears, all eyes are on six swing states: Georgia, Nevada, Michigan, Arizona, Pennsylvania, and Wisconsin.
These states have surprised pollsters in recent years, like when Georgia (typically a red state) swung left for President Joe Biden in 2020. A few swing states also hold a great deal of influence on the outcome of the election, like Pennsylvania, which boasts 19 electoral votes.
On National Voter Registration Day, celebrated September 17, Vote.org teamed up with celebrities like Olivia Rodrigo, Maggie Rogers, Stephen Curry, Hank Green, and Tara and Hunter Davis Woodhall to encourage voters to check their registration status.
Propeller — a company that links fans to their artist’s favorite social justice causes through exclusive rewards — celebrated the holiday in their own fashion by debuting a “Vote Club” campaign.
According to Propeller’s website, the campaign offers voters free concert tickets in states “where every vote counts this election season.”
The bands involved in the promotion include Taking Back Sunday, The Used, Mother Mother, The Front Bottoms, Dayglow, COIN, Two Door Cinema Club, Victoria Canal, Brittney Spencer, and many more.
To enter, fans can visit the Vote Club website and click on a show in their home state. The link will prompt users to redeem 100 “points” for a pair of free tickets.
How do you get 100 points? By simply checking your vote registration through HeadCount.
There are a few caveats to the promotion: there’s a limit of one pair of tickets per Propeller account and tickets are non-transferrable. Even so, it’s one of the most generous contests that has debuted on the Propeller website — because anyone who redeems their 100 points automatically receives tickets (while supplies last).
“It only takes a minute, but it ensures you're ready to vote,” reads a statement for Propeller’s Vote Club campaign. “Whether you're registering for the first time, updating your information, or confirming your registration, you're making sure your voice can be heard.”
In 2020, Vote Club worked with voter registration efforts alongside dozens of artists. This time around, the strategy focuses on shows happening in key states, according to Annie Flook, Propeller’s director of artist partnerships and business development.
“We are about civic engagement everywhere but wanted to put our efforts in the states that are likely to make the most impact on the election results,” Flook told Good Good Good.
“It’s our goal to make sure as many people as possible are registered, informed, and ready to vote — regardless of political affiliation.”
Alongside HeadCount, Flook said, Propeller has already helped 200,000 fans check their voter registration status.
Plus, it’s a great way for artists to connect with their audiences.
Brooks Dawson, the director of tour marketing for Foundations Artist Management, also spoke to Good Good Good about the promotion.
His clients include many of the artists at the heart of the Vote Club campaign, like Zolita, NEEDTOBREATHE, DISPATCH, Dayglow, and COIN. (He also works with Noah Kahan, who teamed up with Propeller to raise over $2 million for mental health initiatives.)
“As we approach this election, it’s more important than ever to ensure every voice is heard,” Dawson told Good Good Good.
“By partnering with Propeller, our artists are making it easy for fans to support the Get Out The Vote cause — not only by amplifying their voices but also encouraging our community to participate in the electoral process.”
Header image via Element5 Digital / Pexels
