After rolling back its diversity, equity, and inclusion efforts in early 2025, Target has lost a lot of fans.
The company — which also ended its Racial Equity Action and Change initiative, designed to invest over $2 million in Black-owned businesses — has seen a decrease in foot traffic for weeks, likely as a result of boycott efforts nationwide.
Whether you want to curb your Target shopping because of its elimination of DEI programs, or you want to make the leap away from big box stores, there are plenty of options out there to help you meet your everyday shopping needs.
Shopping at local stores, buying used goods, sharing with friends, or even borrowing items from your local library are great places to start. But if you’re really in need of some essentials — and you already tried Costco (which has maintained its commitment to DEI initiatives) — we’ve got you covered.
By the way, some of the links in this article are affiliate links, which means if you make a purchase after clicking a link, we may earn a commission at no extra cost to you. Thank you!
Ethical and sustainable Target alternatives
Cleaning Products
Blueland
Instead of buying pre-packaged cleaning products and soaps off of big box store shelves, Blueland offers refillable hand soap, as well as dish, laundry, bath, and spray cleaners.
After purchasing a Starter Kit, shoppers can buy refill tablets and powders, which are packaged in industrially compostable packaging. (Plus, the lightweight packages minimize shipping emissions!) Its cleaners are made with safe ingredients and come in classic scents, and shoppers can get a discount when they buy their refills in bulk.
Blueland is also a B Corp and certified cruelty-free by Leaping Bunny. Additionally, the brand works with Black-owned businesses and partners, makes diversity a priority in every hiring decision, and gives all team members paid time off for political and civic engagement.
Good.Store
Created by internet philanthropists John and Hank Green, Good.Store sells everyday items with 100% of proceeds going to charity. With soaps, teas, coffee beans, socks, and eco-friendly cleaning products, the shop is the perfect place to find gifts or set up monthly subscriptions for everyday goods.
All purchases benefit Partners in Health, a global nonprofit that improves healthcare equity in low-income areas worldwide. As of April 2025, Good.Store purchases have led to over $10 million in donations.
Grove Collaborative
Grove Collaborative exclusively offers products that meet all four of the brand’s core values: uncompromisingly healthy, beautifully effective, ethically produced, and cruelty-free.
The Grove Collaborative site (and app) makes it easy to order products and get regular refills shipped at a cadence that works best for you. The company will never sneakily charge you for a new shipment without letting you know (three times) first.
Plus, all of Grove’s shipments are carbon neutral, and it’s also a certified B Corp. The brand also prides itself on “building a diverse and inclusive work environment.”
Public Goods
Public Goods sells body, home, and cleaning products in bottles made from 100% recycled, post-consumer plastic. Additionally, every shipment is carbon offset.
While not required, a membership of $49 a year will get you 20% off all of your purchases, and free shipping on orders $45 or more.
Public Goods also works with Eden Reforestation to restore healthy forests, planting over 363,000 trees to date. The brand also donates all of its near-expired food products to partnering nonprofits to help people facing food insecurity.
Food & Groceries
Thrive Market
On Thrive Market, you can become a Member for roughly $5-$12/month (depending on whether you pay annually or monthly) and easily do all your shopping through its site, which offers over 5,000 healthy and organic grocery selections.
It also eliminates a lot of grocery trips, with everything you need showing up in one weekly shipment!
Thrive Market works to ethically source all of its products, ensures that 90% of waste in its warehouses is recycled, composted, or reused, and offers carbon-neutral shipping in sustainable packaging. The company is also a certified B Corp.
In addition, every annual membership sponsors a free membership for a family in need, helping to ensure that everyone has access to high-quality and healthy groceries.
Hive
Hive is an online grocery marketplace that sticks to five core values: Ingredient integrity, responsible production, clean packaging, leading change (like social and industry impact efforts), and “raveworthy” quality. Each product page details which of these criteria are met — as well as how and why.
Hive also has a robust recycling guide for the various kinds of packaging you might encounter in your grocery products, like cans, cartons, and more. Hard-to-recycle items can be processed through TerraCycle — Hive will even send you a prepaid envelope to do so!
Misfits Market
Misfits Market is an online grocer that makes high-quality food more affordable and accessible and helps break the cycle of food waste.
By working directly with farmers and food producers, the brand “rescues” food that is still perfectly good to eat, saving shoppers up to 40% compared to traditional grocery options (like Target delivery or drive-up).
Plus, there is no membership required! Once you sign up, you can access the items offered in the market and add as few (as long as you meet the $35 order minimum) or as many items as you’d like.
Check out our full review of Misfits Market!
Imperfect Foods
Imperfect Foods also offers delivered groceries that help reduce food waste.
Intercepting foods when they may otherwise go to waste — like items with discoloration, packaging issues, closer “best-by” dates, and more — the brand helps you save on your weekly expenses, while also diverting food from landfills.
Similarly to Misfits Market, you can just add items to your cart and only pay for what you want during each shopping window.
Plus, Imperfect Foods calls itself an “actively anti-racist company,” taking guidance from a DEI committee and prioritizing sourcing from BIPOC-owned suppliers whenever possible.
Beauty & Personal Care
Package Free Shop
Package Free Shop is an online marketplace committed to helping shoppers find the most sustainable versions of the items they use daily, like zero-waste hair care items, stainless steel razors, or cotton facial rounds.
Additionally, Package Free’s shipping materials are 100% plastic-free (making the company’s name very fitting). The retailer also donates to like-minded organizations and touts policies and principles that are thoughtful to both people and the planet.
BLK & GRN
BLK + GRN is a marketplace that aims “to normalize access to non-toxic products targeted to Black women” and “to fund Black women entrepreneurs who create non-toxic personal care products.”
BLK + GRN has a rigorous vetting process to ensure that none of the products listed on its site include harmful ingredients like parabens, petroleum, coal tar, heavy metals, or any of the others on its “Toxic Twenty” list.
Plus, the company uplifts Black artisans, who are chosen by Black health experts, and makes it easy to support Black-owned businesses.
Credo
Credo created The Dirty List and The Credo Clean Standard to define products that don’t use ingredients that are linked to cancer, hormone disruption, allergies, environmental harm, and toxins. This sustainable effort accompanies its recycling program, making it easy for shoppers to drop off their hard-to-recycle beauty product packaging and “recycle your empties” in order to earn reward points and reduce waste.
Additionally, the brand’s annual accelerator program, Credo for Change, works to empower historically underrepresented individuals in the beauty industry, specifically BIPOC college students interested in pursuing a career in beauty.
Cocokind
Cocokind is a BIPOC-owned beauty brand that makes vegan and cruelty-free skincare products. On every product, you’ll find “Sustainability Facts” labels, which share carbon emissions and recycling information for every item.
Cocokind also has a nonprofit arm — the Cocokind Impact Foundation — that provides a financial grant to female entrepreneurs in health, wellness, and sustainability industries with a focus on social impact.
Saalt
It’s time to ditch the toxic period products.
SAALT, a woman-owned company, is on a mission to “bring periods out of the dark ages” by creating reusable, safe menstrual products for all. With menstrual discs and cups, as well as period underwear, the brand aims to make having a period better for the planet — and in general!
A certified B Corp, SAALT also donates 1% of its revenue to provide period care products to regions with the most need and helps fund initiatives in menstrual health, education, and sustainability.
Who Gives A Crap
With essentials like toilet paper, paper towels, trash bags, tissues, and more, Who Gives A Crap has all of your daily cleaning goods without any ethical dilemmas. Paper products are made with bamboo or recycled paper, and waste bags are made with recycled plastics or compostable materials.
As a B Corp, Who Gives A Crap donates 50% of profits to clean water and sanitation initiatives around the globe. So far, they’ve donated over $9.5 million to help people access vital services.
Customers can also choose subscription options to save on recurring orders.
Clothing
Bombas
Instead of constantly grabbing a pair of flimsy socks from the dollar section, invest in some cozy essentials from Bombas.
As a B Corp-certified business, Bombas provides socks, underwear, and other essentials to individuals facing homelessness across the globe — they have over 3,500 Giving Partners and have donated over 150 million items to date.
You can also shop shirts, slippers, and more everyday items — all of which have a 100% happiness guarantee and are made with quality and sustainability in mind.
Check out our full review of Bombas based on 8+ years of experience.
Pact
Pact is a clothing and bedding brand that partners with Fair Trade-certified factories to make basics from organic cotton and earth-friendly materials.
The brand also has a partnership with Give Back Box, which offers its customers a zero-hassle, free way to donate gently used and forgotten items to participating charities. Items received are sorted and sold to fund community-based programs such as job training, job placement services, and transportation.
Toad&Co
Toad&Co is a men’s and women’s clothing brand rooted in quality, comfort, and versatility. All of their clothing is made with a minimum of 80% sustainable and/or certified fabrics, and you can even shop a pre-loved section on their website to find gently loved items at a fraction of the price.
Plus, 1% of every purchase goes back to nonprofits that support people and the planet, like Brave Trails and The Conservation Alliance.
Patagonia
Following founder Yvon Chouinard’s announcement that the planet would be Patagonia’s “only shareholder,” it became abundantly clear that the company takes its social and environmental responsibility seriously.
Patagonia shares transparent updates about its labor practices and climate impact and donates a portion of its profits to climate justice organizations (about $140 million since 1985).
Additionally, the brand offers a gently used online storefront to purchase secondhand products, mail-in repair services for gear you already own, and leads activism initiatives through Patagonia Action Works.
Home Goods
EarthHero
EarthHero’s goal is to make sustainable shopping simple, and it lives up to that mission. Every product — from home goods to gifts — on EarthHero’s site goes through its “proprietary 5-Step Sourcing Methodology.”
Additionally, EarthHero is a certified B Corp, a member of 1% for the Planet, and allows you to filter and shop by values like Vegan, Plastic-free, LGBTQ+ Empowering, Made in the USA, Black-owned, and more.
Uncommon Goods
Uncommon Goods offers unique goods and gifts from all over the world that uplift independent makers and merchants.
The site divides products up to make it easy to shop for eco-friendly products, goods from Black makers, or from women-owned businesses. You can also become a Perks Member and receive free and fast shipping.
Etsy
Rather than giving your money to big corporations, every Etsy purchase is an opportunity to support an individual creator or entrepreneur. It’s also a perfect place to find the next cool thing that’s not yet available anywhere else.
Etsy’s Uplift Initiative also supports nonprofits that work to dismantle these barriers and foster equal opportunities to creative entrepreneurship.
Notably, Etsy uses 100% renewable energy for the power used by its data centers, global offices, and its remote employees — plus, the company offsets carbon emissions on all shipping and packaging.
Jungalow
Jungalow carries all kinds of unique home goods, decor items, and wallpaper that started as hand-painted designs by founder and BIPOC artist Justina Blakeney.
Aside from prioritizing sustainable materials and thoughtful manufacturing, the certified B Corp also plants two trees for every single product purchased.
(You may have actually seen this brand carried by Target in the past, too — now you can simply shop and support directly!)
Goodee
Goodee is a curated marketplace that sells sustainable home decor, furniture, and outdoor goods. As a certified B Corp and Climate Neutral company, Goodee carefully vets every item for sustainability and thoughtful design and donates a portion of its profits to climate justice organizations.
Goodee is also BIPOC-owned and shares stories from its diverse artisan base to uplift and spotlight the design, intention, and ethics that go into every product on its site.
Appliances & Tech
BackMarket
BackMarket is a global marketplace where you can purchase refurbished tech, from smartphones and laptops to gaming consoles and home appliances.
BackMarket is a certified B Corp and has a rigorous vetting program to make sure the tech you purchase has been tested and restored to perfect working condition. The company has diverted an estimated 1.3 million metric tons of carbon emissions since its inception in 2014.
The company also has a diverse Mission Committee that ensures it is meeting its social and sustainability goals, which include reducing e-waste, fighting the digital divide to make sure all communities have affordable internet access, and expanding apprenticeship programs in the tech industry. Its DEI programs also expanded in the past few years.
Pet Care
Chewy
Chewy is the go-to marketplace for all of your furry friends’ needs. With easy subscription options, free and fast shipping on orders over $50, and a reputation for incredible customer service, Chewy’s 3,500+ pet care brands will beat out a boring couple of picked-over pet aisles any day.
Plus, since 2012, Chewy has donated more than $183 million in products for shelter and rescue animals. They partner with shelters and rescues in all 50 states, help facilitate pet adoptions, and make it easy to donate to shelters.
Chewy also offers a number of team member resource groups for employees, including those celebrating BIPOC and LGBTQ+ workers.
The Kind Pet
The Kind Pet is an eco-friendly pet store and resource dedicated to reducing your pets' impact on the planet. They offer natural products that are safe for furry friends and the planet, many of which are from BIPOC or LGBTQ-owned businesses.
The women-owned brand also donates a portion of its profits to nonprofit partners like Best Friends Animal Society and Reproductive Freedom For All.
