Taylor Swift street sign auction brings in more than $200k for Canadian food bank

Two photos side by side. On the left, Taylor Swift sings on stage in a navy blue sparkly body suit and fringe jacket. On the right, three people stand inside the Daily Bread Food Bank in Toronto, holding a large check and a street sign that reads "Taylor Swift Way."

Ahead of Taylor Swift’s historic Eras Tour stint in Toronto last month, the City of Toronto unveiled a series of “Taylor Swift Way” street signs — all of which would be auctioned off at the end of her time in the city to benefit Daily Bread Food Bank.

The signage was covered by the Rogers Centre (the venue in which Swift played), with the company matching funds up to $113,000 as a nod to the singer’s lucky number.

Well, as much as fans would like her to “Stay, Stay, Stay,” Swift said “it’s time to go” after six performances in Toronto.

Taylor Swift sings on stage in a navy blue sparkly body suit and fringe jacket.
Photo courtesy of Paolo V (CC BY 2.0)

But with her departure came a final tally for the Taylor Swift Way signs: The auction raised a total of $216,842.96 for Daily Bread Food Bank, according to a statement from Rogers.

This includes $103,842.96 raised from bidders, as well as the pledged $113,000 from Rogers, to double the impact of fans.

“As presenting sponsor of ‘Taylor Swift: The Eras Tour’ in Canada, Rogers is proud to partner with the City of Toronto and Daily Bread Food Bank to help raise funds for the critical mission of the food bank,” said Jana Masiewich, head of partnerships at Rogers.

“We know every dollar matters so we’ve rounded up the donation to contribute $113,000, Taylor’s favorite number.”

three people stand inside the Daily Bread Food Bank in Toronto, holding a large check and a street sign that reads "Taylor Swift Way."
Photo courtesy of Daily Bread Food Bank

In total, 22 ceremonial street signs were displayed along an honorary route during November to welcome the singer and her thousands of fans. 

The auction wrapped up Sunday night, and yesterday, Masiewich joined Deputy Mayor Jennifer McKelvie and Daily Bread’s CEO Neil Hetherington for a check presentation.

“We don’t know about you, but today, we’re feeling 22 very special reasons to be grateful,” the food bank posted on Facebook Monday.

“At a time when more than one in 10 people in our city are relying on food banks to make ends meet, the funds raised through this auction will enable us to ensure that neighbors in need of emergency food support have a place to turn. Thank you… to everyone who participated in the auction for supporting us in the fight to end hunger.”

Swift has her own “reputation” for donating to food banks along her tour stops. Later this week, she will finish off The Eras Tour in Vancouver, B.C., closing a celebratory chapter of kindness and generosity that has taken the superstar around the world.

“As always, the fans in Toronto treated us like it was a hometown show,” Swift wrote on Instagram after her time in Toronto.

“Couldn’t have asked for more love or generosity from the people who came out.”

Header images courtesy of Paolo V (CC BY 2.0) and Daily Bread Food Bank

Article Details

December 3, 2024 10:28 AM
On the left, a table of three men at a table playing a paper based board game. On the right: a man smiles across from a woman as he reaches to pull a card from a board game.

Nonprofit uses board game, RPG simulator to help people better understand homelessness

Housing Hustle and the Homeless Experience Simulation use gameplay and real-life personas to put players in the shoes of their unhoused neighbors.
A photo collage of an aerial view of a solar farm, a woman walks up a hill with a stick, a Spotify playlist screenshot of the 'Is This What We Want?" album by 1,000 UK Artists, a mother and son posing for the camera, and a crowd looking at the SS United States -- a historic ocean liner

Good News This Week: March 1, 2025 - Hostels, Trees, & Albums

Your weekly roundup of the best good news worth celebrating...
No items found.

Too much bad news? Let’s fix that.

Negativity is everywhere — but you can choose a different story.
The
Goodnewspaper brings a monthly dose of hope,
delivered straight to your door. Your first issue is
free (just $1 shipping).

Start your good news journey today